Digital marketing & Content strategy
Effective content strategy isn’t just about posting — it’s about planning with purpose, understanding your audience, and building systems that turn ideas into action. Whether I’m working on a city-wide campaign, managing a nonprofit’s digital presence, or launching a startup from the ground up, I approach content with both creativity and structure. Below are three examples where I developed and executed content strategies that were not only visually engaging but also aligned with larger goals — from community outreach to user acquisition to brand consistency.
My work
My work
City of Oxford Night Market Campaign
I led a two-month content campaign for the City of Oxford, pitching and executing a new community event: the Night Market, designed to spotlight small and student-owned businesses. I developed the concept and brought it to life through a full strategic rollout. This included designing print materials, producing videos, and creating social media graphics tailored to Oxford’s diverse audience. I mapped out a full content calendar, balancing promotional messaging with storytelling around the local vendors. Working directly with city leadership, I managed tight timelines and a limited budget — turning a grassroots idea into an official city-sponsored initiative launching in Fall 2025.
Hillel at Miami University
As Social Media and Marketing Manager for Hillel, I oversaw all content across Instagram, email newsletters, and the website. I created and scheduled posts that reflected our organization’s values and community voice — often coordinating with students and staff to feature stories, events, and Jewish holidays. To streamline the workflow, I built a detailed content calendar aligned with academic schedules, religious observances, and student-led initiatives. The system I put in place allowed the team to plan ahead and stay consistent, helping increase engagement and awareness on campus.
EasyEats – Startup Content + Campaigns
EasyEats is a mobile app I co-founded with my team to teach Gen Z how to cook through personalized recipes and adaptive learning. We built the product from scratch — and as one of the leads on marketing, I focused on developing a brand identity and content strategy that resonated with our core audience. Our social campaign reached 25,833 users in 3 days, with a 12.5% higher click-through rate than industry averages and a cost-per-click that came in 40–60% below market. I created social ads, produced short-form video content, and worked on positioning language for the pitch competition circuit. We placed second at the RedHawk Venture Pitch Competition, standing out among 24 teams judged by over 100 industry professionals.